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Author: Miranda Miller

Testimonial – Search Engine Watch Editor

Not only is Miranda great fun to work with, she is extremely thorough and dedicated in pursuit of any project. Working together on Search Engine Watch (SEW), Miranda rapidly went from “staff writer” to “star writer” as she developed the confidence to pursue stories, media briefings, and even breaking news stories on her own in a matter of months. Breaking news is no easy feat as it relies on developing an ear for the industry and also the trust of sources – all of which she made look effortless as she brought her natural acuity and a sophisticated level...

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Explore Greenland: SlideShare & Webinar

Where can you experience the largest and longest fjord system on the planet? Explore the world’s largest national park, or see some of the most spectacular icebergs known to man? Once in a while, a vacation truly takes your breath away. (And it’s not because you’ve overeaten at the buffet table!) The vast wilderness leaves you in awe, inspired and transformed. Excerpt from Explore Greenland SlideShare and webinar written for and published by Quark Expeditions – continue reading online....

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Case Study: Local Search Software Branded Content

Providence Health and Services, a complex healthcare organization with hundreds of locations and 1,100 local listings, sought to improve its local online presence, drive patient discovery of its locations, and ultimately win more in-clinic foot traffic. The Challenge Given that 77% of patients rely on search engines to help them find healthcare providers and locations, the internet provides a great opportunity for those brands to connect with their consumers. In fact, 10% of Google searchers go on to convert through actions such as clicking-to-call or get directions, making local listings an essential part of the patient and brand experience....

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