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Author: Miranda Miller

Invest in Ontario: Marketing a Region to Investors

Our colleges and universities Ontario’s 44 colleges and universities and over 400 registered, private career colleges ensure that graduates have the skills and knowledge to not only perform, but excel in your business. We make it easy to relocate More immigrants relocate to Ontario each year than to any other province in Canada. Whether you’re Ontario-based or a multinational corporation looking to call Ontario home to an operations facility, our business immigration consultants can give you guidance and advice on recruiting foreign workers or transferring key personnel to Ontario. The lowest overall business costs in the G7 In Ontario,...

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New Google AdWords Callout Extensions: Online Marketing How-To Content

Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them in their search ads. Google is rolling out a new ad extension called Callouts that enables you to add more text to your ad to spotlight free shipping, discounts, price matching and more. Callout extensions are similar to sitelinks, but without the links. Google recommends that advertisers use callout extensions to draw attention to unique selling points and important product details and benefits. You can feature up to four callouts in your ad, each limited...

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Crossing the Drake Passage: Travel Content, Antarctica

Antarctic Petrels swooped low overhead and seemed to guide our small expedition ship through the Drake Passage (December, 2016); it’s a great route for spotting and photographing tube-nosed seabirds from the open decks. Photo: Miranda Miller One the great unknowns for many people preparing for their Antarctic expedition is what to expect of the Drake Passage crossing. I had packed a few seasickness remedies for my Antarctic Explorer: Discovering the 7th Continent expedition (Sea-Band wristbands, Transderm Scop skin patches for motion sickness, and that old staple from the medicine cabinet: Gravol) just in case, but I wasn’t expecting any...

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