Let’s face it, there’s a lot of useless content littering the web. As brands increasingly move into publisher roles, many struggle to understand the new rules. Just how promotional can you be? Why are people going to want to read your content? How on earth are you going to come up with interesting blog posts, research, or imagery on a regular basis? Who are we even creating content for and why?
Whether you have just a moment to make an impression, or a lead nurturing and sales cycle with multiple stages and touch points, every piece of content you produce needs to deliver a message that resonates with your customers and helps you achieve your business goals. Well planned and executed content allows you to do so at the right time, in the right place, and in the right format. After all, great content is useless if no one sees it.
Every piece of content you publish – from a tweet to a research report, a Facebook post to video or blog post – is an opportunity and a reflection of your brand.
That’s why my approach to brand content is an end-to-end solution, from concept and planning to execution and promotion, all in cooperation with your team. Each piece of content has a purpose that serves your sales and branding goals. You get the greatest impact and ROI; your audience gets content that doesn’t suck. Everyone wins!