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Quark Expeditions – Content Strategy & Creation, SEO

Project description

5+ year retainer-based contract providing a wide range of content services for the world's leading polar expeditions company. Winner of Travel Weekly's silver Magellan award for 'Best Cruise Industry Blog' in 2015. Interviewed over 100 internal team members and external experts to inform over 500 pieces of top quality content used at every stage of the funnel by big-ticket travel purchasers. Provided all blog content planning, research and interviewing, copywriting, and editorial support for several years. Other content types included webinar decks, destination guides, and media releases. In 2017, conducted an audit of over 800 content objects to map to customer journey and drive new content strategy in alignment with evolving business goals.