Not only is Miranda great fun to work with, she is extremely thorough and dedicated in pursuit of any project. Working together on Search Engine Watch (SEW), Miranda rapidly went from “staff writer” to “star writer” as she developed the confidence to pursue stories, media briefings, and even breaking news stories on her own in a matter of months. Breaking news is no easy feat as it relies on developing an ear for the industry and also the trust of sources – all of which she made look effortless as she brought her natural acuity and a sophisticated level of engagement to all her interactions.
Miranda’s online marketing industry expertise also shone through in her coverage of routine news items that were already in the public domain where she consistently had an original take or researched new and interesting details to add to the story that had not been raised by competitors. Her extraordinary ability was demonstrated yet further with the SEW Radioshow, a project in which she singlehandedly co-ordinated news and guest interview segments on a weekly basis.
All of these are exceptional creative marketing achievements in their own right but the additional intangible values she brought to the business were huge as Miranda established and nurtured important industry relationships that helped to build brand authority and grow our readership.
Miranda’s ability to synthesize information and publish it in the right content type for each unique audience, on every different platform, is outstanding and I would have no hesitation in recommending that you trust your businesses content strategy in her hands.
Jonathan Allen, former Editor at Incisive Media.