Providence Health and Services, a complex healthcare organization with hundreds of locations and 1,100 local listings, sought to improve its local online presence, drive patient discovery of its locations, and ultimately win more in-clinic foot traffic.

The Challenge

Given that 77% of patients rely on search engines to help them find healthcare providers and locations, the internet provides a great opportunity for those brands to connect with their consumers. In fact, 10% of Google searchers go on to convert through actions such as clicking-to-call or get directions, making local listings an essential part of the patient and brand experience.

Excerpt of case study written for and published by Rio SEO; download the full document here.